By creating moodboards I was able to collect a wide array of ideas and research around my topic. I looked at all different types of futuristic medias and by having them all in one place with a colour shceme it meant that I could refer back to this when creating my environment and therefore stay on track with my target audience and reliant ideas. This is a way of saving money as I didn't have to test my target group or find out my audiences by doing my own primary research and rather I can utilise other research and media that has already been done and therefore allowing me to save money on creating my own.
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