Target Audience Actual Printed Questionnaire

THE FOLLOWING ARE A FEW EXAMPLES OF THE QUESTIONNAIRE I HANDED OUT TO MY TARGET AUDEIENCE. SOME OF THE RESULTS ARE HUMOURING AND THIS JUST GOES TO SHOW WHAT TYPE OF CHARACTERISTICS MY TARGET AUDEINCE HAS BY NOT TAKING IT SERIOUSLY, SOME MADE JOKES AND OTHERS DIDNT TAKE MUCH TIME TO DO IT TO A HIGH LEVEL OF DETAIL BUT NONE THE LESS THE MAJORITY OF PEOPLE DID ACTUAL DO THE SURVEY CORRECTLY

 

Deeper interviews back up

https://clyp.it/ay3csjam

https://clyp.it/lcyj344b 

https://clyp.it/2y0osswa

Vox Pops Video Questionnaire

https://youtu.be/_9aOwyGnkFk

Secondary Research Book + online articles

The Art of Storytelling in Gaming

This article was really trying to focus purely on how video games story telling is different and why it can't be/ trying to be the same as that of a film or other types of media. They explain how 'Games have done more work to pioneer best practises in interactive and participatory storytelling than any medium since the ancient theatre traditions' which is a very big claim but showed me just how big the industry is. They also explained how video games are often escapes for many people to get away from reality and don't have to deal 'the burden of the social dictate to be empathetic' which is why it is hard to create empathy within video games as there typically isn't that realistic connection and failing to do so will distance the gamer even further. The article got together many different storytelling experts from someone who made BioShock, to someone who made house of cards, to a film writer and even a theatre play writer and this allowed them to share techniques to make a story grow. When I am coming up with my own storyline I now know that I have to dig deep into the characters I create and if I do so and plan them well then the story should start evolving itself and the characters will start talking to me in their own voices rather than me trying to mould everything specifics. Additionally they talked about the fact that gamers are predetermined just like films or plays such as Romeo & Juliet and so a lot of the time the audiences don't feel guilt when they die... However, with a deep storyline I would be able to make cross roads or make it seem like there are cross roads in the story line that actually only end up with one outcome to make the gamer feel like it was their fault by facing them with a decision and outcome. They started to discuss setting on the last quarter of the article and they explained how having a location is simply not enough, you need to realise yourself how it got to that stage through human choices, supernatural occurrences, a jump in time or whatever it maybe and this will help to develop it and make it come into play more frequently with my storyline. Finally, in order to create high stakes and value in my game I need to give the gamer a sense of that value by realising how hard it might be or how easy it is to get certain things and so by completing actions and getting big rewards at stake then the gamer will be more likely to be immersed. These rewards must also develop as they used the analogy 'what was a reward as a child is not one as an adult'.



http://www.sundance.org/blogs/program-spotlight/the-art-of-storytelling-in-gaming

Are Video Games of the Future of Storytelling?

This article delves into the new era of games which are heavily based around storytelling to the point where he uses the game 'Gone Home' and explains how it is less of a game than we would recall and more of a visual and virtual fiction. He says how as the game progresses you start to find out more and more about the storyline as usual but do so by finding out about the history and piece together facts and information. It shows how detailed the game goes as it explains the significance of certain details such as 'Though there are nods to conflicts outside the home, the game’s primary territory – the map you light up as you play – is the human heart.' This links to the games actual meaning of love but also made me realise that when I'm coming up with ideas I need to really think about how it all links together and comes back round like story's in a book always end up tying all the lose ends and nothing is left unturned. One key point I got out of this article is that Ander Monson (the author) told me that a game doesn't shine through from graphics or having the most spectacular effects its all about its intimacy!

http://www.dazeddigital.com/artsandculture/article/18202/1/are-video-games-the-future-of-storytelling

Ander Monson

Video games are becoming increasingly anticipated due to the new advancements within technology

https://www.google.co.uk/amp/parade.com/301954/camayak/the-evolution-of-storytelling-in-video-games/amp/?client=safari

'Games and Narrative' by Diane Carr in Computer Games: Text, Narrative and Play editied by Diane Carr, David Buckingham, Andrew Burn and Gareth Schott.

 

These sources are fairly reliable due to their status within the video game comminity, a lot of these articles online however are just other peoples blogs and so although they may seem valid there is no clear roof that what they are saying is 100% ture. Furthermore the online articles are going to be very opnionated as a result of who is writing them being video game critics ect. Although I do feel like the book has a lot of validity as the person who wrote it has spent a lot of time and backed up their points by references.

Secondary research is valuable as it is a fast and efficient way of utilising the internet as a resources for information that has already been collected and reviewed by other individuals and so I personally don't have to spend the time and money doing it myself or at least on such a wide scale. By reading articles on storytelling in video games I am able to save myself lots of time and for a small company like slide, money, as if I had to look through hundreds of games to find a few specific examples I can simply gain a few from the internet. It also gives the opportunity of backing up arguments or justifying decisions to change my game.

Graphs

These results were very surprising for me to see as they were very varied and so this implies that there is a lot of repition within the video game industry and the only reason they continue to buy these games is because there are no truely original games out. However, the highest amount of people said that they are bored of FPS as well as happy ever afters and so for my game I might have to come up with a unique ending that maybe has a spin rather than just everyone lives happily and goes back to normal which should be fun to explore.

THE LACK OF SERIOUSNESS ON THE LAST QUESTION THAT TO BE FAIR WAS VERY OPENENDED GOES TO SHOW THAT MY TARGET AUDIENCE ARE FAIRLY IMMATURE AND LIKE TO CRACK JOKES. THIS IT ALSO SHOWS THAT THEY WERE NOT VERY FOCUSED BY THE END OF MY QUESTIONNAIRE AND SO WHEN IM WRTING MY GAME I MUST ENSURE THAT THERE IS ALWAYS SOMETHING HAPPENING SO MY AUDIENCE WOULDNT GET BORED.

Market Research - Existing Products

Little Big Planet is one game that I have played and researched. Little Big Planet was a PlayStation exclusive game that came out in October of 2008. This game was a huge success due to its originality and creativity. It held one of the simplest types of game being a platform puzzle game but it revolutionised its genre. The 2 layered platform game had the largest target audiences of… Everyone. They textured the game with bright vibrant colours, soft aesthetic sack people.

This meant that the game would appeal to a younger age group as it looked good, had fairly simple controls and a happy fun atmosphere. The game developers made it so that all you realistically do it jump, run, grab to push and pull and swing. However, because the genre is a puzzle platform game it meant that the game developers could make the campaign start off easy for the younger audiences and fairly straight forward and then the game like usual gets harder. Additionally, there were secret/ side missions that allowed for a more challenging game play. You play as ‘sackboy’ who helps 8 ‘creator curators’ of LittleBigPlanet but one of them has gone rogue and turned evil this allows for a very broad array of levels and side missions that the developers have made to once again appeal to all ages. This is because it’s one thing completing a level and it’s another thing to collect all of the items or get the fastest time. There is also a narrator who follows you and acts as your mentor throughout. You can customise your sackboy making him unique to everyone else and this can be done by different clothing collectables and stickers that you find throughout the game. There is also a ‘pod’ which is your home screen which you can further customise making it your own and allows you to generate a personal character.

 

Outlast is a survival Horror game where you play a journalist who is recording a documentary and researching into a psychiatric hospital away from civilization. This game is aimed at an older target audience around 16-35. This is because it has scary moments and fairly twisted plot lines with homicidal people. You are Miles Upshur who cannot fight against the deranged people and so instead it’s like a big game of hide and seek adding to the fear of getting caught. Additionally, the character is enhanced as you have night vision on your camera but can only use this if you have enough batteries that you have to actually collect throughout. The developers don’t really tell you what you are getting yourself into and so you have to find out and discover on your own. They represent the journalist as weak and vulnerable with the ill people who have been test subjects as ‘monsters’. The representation of the ill is like this due to them being mutated and often bare clothed if any showing how they are not only deprived but also mentally not right and excluded from society, this can be seen in the illustration. 

The themes of the game are discovery, lust/ desire to un-turn the discovery of the hospital. You interact with the game through opening doors of your choice and implementing keys and such into places to unlock new areas. However, there is a set path that you have to take.


Mario Kart Wii is another video game and this is a racing game with Mario characters. You start off with a slim choice of characters and at a bronze tier. You then as you progress unlock different characters and so you can choose who you play as and also the level of difficulty increases making it harder and more challenging. Certain characters have specific storylines and some of the maps that you play on as you unlock them are linked to them and therefore tells you bits about the characters. Such as rainbow road linking to Mario showing he’s very bright happy and skilled. The only real emotional drive is jealousy as you want to be first and don’t like losing. You can’t really customise your character but you can choose how you drive and play the game whether or not you try to obstruct other characters or not is your choice. You can also play as your Mii character and so there is customisation in that sense.

Skyrim is a very unique free world game. You play as your chosen character and species each of which has different ability and weaknesses. The game allows you to choose your own missions and go about the game how you choose. You main aim is to keep your chosen colonies safe and fight off demons and dragons. You learn new things as you complete different quests and this allows you to defeat bigger and harder enemies. The game developers have allowed you to play the game how you want even if you just want to explore what the game has to offer environmentally. You take on various different enemies and people that you judge and the game is very stereotypical in the sense that females are usually very agile and the men are strong along with big beasts being slow whereas spiders and other things are fast and poisonous. You can practically decide your emotional theme whether you take on side quests and go on a more helpful route with sorrow and heroism or go personal in the fact that you do what needs to be done to better yourself. The game is practically fully explorable and you can loot, steal, rob, unlock doors, climb and fight to name a few things making it very interactive. 

Grand theft Auto San Andreas is one of my all time favourite games which was brought out in 2004. This shows that in order for a game to be good it has to have the best graphics or storyline as it didn't exactly excel or get recognition specifically for that but is still a great game. The game revolves around your character Carl Johnson or CJ for short who is part of the gang Grove Street who has rivals such as the Ballas. You do certain jobs relating to your friends or gang or for business that allows you to gain respect and territory. There is a story line that goes through the emotional theme of betrayal and loyalty as some of your gang members who you would die for turn out to be snakes and are allied with the Ballas. The game is an Action-Adventure game that has a free world open environment. This third person shooter essentially allows for you to carry out what you want in the imitated city of LA. You start the game just seeing CJ arrive at the airport after having left the city after his brothers death. Instantly he is met by a policeman who he has history with and then meets up with gang members, gets shot at until he gets home where we find out that his mum is also dead and so within the first hour of the game we make a connection and know a bit about CJ. The game developers have forced you to participate in the first couple of missions but after the introduction you are free to do what you want. However the more you complete in the game the more things you can do and more efficiently as well such as running, fighting can be improved and you can unlock things like the Gym. The game is heavily based around stereotypes of gangs and policeman as well as other characters such as females who are skinny with big assets and always wear revealing clothes and this relates to their target audience of around 13-20 year olds even though its rated a M and so maybe slightly older at young adult males due to its requirement of drugs, sex, violence and some disturbing scenes. The story allows you to interact with lots of things for example whether you allow your character to get fat by eating junk food, Fit by constantly running or muscular by hitting the gym is completely up to you. You can also choose your own modes of transport and weapons so it really depends on how you want to play the game

All of the above games I have also played my self and so I know them first hand meaning that I have an understanding of how each of their storyline is played out and what it withholds. This is important primary research as I am not relying on someone elses opinion or word rather my own. This also allows me to ensure that it is reliable as I have first hand experience and if need to I could look further into it and verify any quieries or developments such as within GTA they had a recent update that allowed players to experience it from a FP perspective.

Audience Research Questionaire

 Video Game Audience Research Questionnaire

This is a questionnaire relating to video games so that I can gain a better understanding of what the average gamer likes and enjoys. It will also allow me to decide on what type of a game I create and what I feel would be the most interesting and appealing.

Age : 

                                <12                 12-15             16-25            25+

Gender :

                    Male            Female          Other

      

Occupation :

                      Retail                 services                 Military                   Other

Aspirations :

               In the future I hope to be......  

Rich      The same as where I am today     With a family     In a secure Job    No Clue

What takes up the majority of your free time? :

          Social Media               spending time with friends              Family time                 TV

 

How much time do you spend on your phone a day? : 

                            Less than a hour                     1-3 hours                     4+ hours

What’s your favourite music genre? :

              Rock            Pop          R&B          Indie        Drum & Bass     Techno       Classical

 

On average, how often do you play video games? :

               Daily                   A few times a week               Once a week             Once a month or less

What was the last game you played? :

             Call of Duty     Halo       Horror Game     Battlefield      Dishonoured     Other

What is your favourite all time game and why? :

                        ...............................................................................................

What's your favourite part of a game? Eg - backstories / final fight / build up / introduction etc :

          Intro              Build up            Online           Cut scenes          Climax         Ending

What game are you looking forward to if any? :

         Watch Dogs 2         Pokémon         Halo Wars 2      Red Dead 2       Other ..................

What do you think makes a game stand out storyline wise? :

 Side missions       Details      Linking/ intertwining throughout    Simplicity    Complexity

Describe what you assume the protagonist and antagonist in a adventure game to be like/ displayed as?  Circle multiple answers :

   White          Black        Asian      Young       Big/ Fat         Muscular       Scruffy     Badass   

Ladies man         Gay         Heterosexual      Female    Male   Transgender       Smart  Dumb   
 

Describe your desired protagonist or what type of characters you would like to see in an adventure game : 

Give a few characteristics -   ..................................................

What setting do you find most intriguing within video games? (can you relate to any existing games) :

      Space           Desert        Urban       Rural       Futuristic        Prehistoric         Older times                                                                   Other 

In the video game industry, what do you think is used too much/ are bored of?

           FPS          TPS        Damsel in distress       Betrayal       Happy ever afters       Other

Finally... You know a zombie apocalypse is about to outbreak, what is your weapon of choice!? :

              ................................................................................................................

Thanks for your participation, It’s much appreciated :)